©2018 Customized Craft Beer Programs

Website Design by Misty Gordon Creative

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event experience

 

Experience, perspective, and a grounded operational approach are essential to creating events. Creating the Big Beers, Belgians & Barleywines Festival and growing with it over the course of 18 years, Laura is familiar with the ins and outs of larger and smaller events, and the growing pains that come with the territory. Coordinating the execution and featured brewers for the Craft Beer & Brewing Brewers Retreats and coordinating the beer judging for the Mesa State University Grand Valley Beer Festival take a completely different approach than an outdoor festival or destination group specialty dessert pairing. A veteran of a myriad of different styles of events, Laura will work with you to create a seamless, upscale experience for everyone.

 

 

restaurant experience

 

Dining events are much more easily facilitated when working with someone with fine dining experience on the floor, working with kitchen teams, creating support materials for staff and guests, and the many other aspects of the restaurant world. With ten years’ experience at Grouse Mountain Grill in the Pines Lodge in Beaver Creek, CO and additional years working with the staff and on the floor in Atwater on Gore Creek at the Vail Cascade Resort, Laura is familiar with the ins and outs of service, working with the staff both front and back of house, facilitating menu creation with the chefs, and executing events – small or large – with the team. Pairing restaurant and event experience is most certainly a winning combination.

 

 

program creation and staff training

 

Augmenting event and restaurant experience with staff training, vendor relations, and corporate business experience, a variety of different programs and approaches become possible. Laura created the craft beer program at the Vail Cascade Resort, trained the staff, created the beer list and rotation schedule, worked with the staff to create menu pairings, worked with the vendors and the purchasing team, maintained the lists as changes and rotations happen, and curated a cellar list. In addition, more than 15 staff members have earned their Cicerone Certified Beer Server credentials, and the programs at the Vail Cascade have included weekly brewery tastings, Brewmaster’s Weekends, and custom beer pairing dinners for various groups and guests at the resort.

Similarly, Beaver Run Resort and Gateway Canyons Resort have set up programs tailored to their specific environment and operational capacity geared toward growing their beverage business and creating a new niche for marketing and events at their properties. The food pairing aspect of craft beer is strong at all properties, focusing on educating both staff and guests about how craft beer and food work together. Customized Craft Beer Programs is pleased to consult with your team to provide ideas about how best to create or adapt a craft beer program to your specific property, understanding that each property is different and needs its own individual approach.

 

 

distribution experience

 

Another component that Customized Craft Beer Programs brings to the table is experience with the distribution tier of the craft beer industry. Working with a small, independent distribution company for many years, Laura has experience with everything from loading trucks and delivering beer to working with brewery contracts, handling inventory and depletion reports, and doing the overall accounting for the business. As her takeaway from her time with distribution, she published a book called Distribution Insight for the Craft Brewer and offers her perspective and assistance to others on a consulting basis. Many breweries are not familiar with the distribution side of beer sales, and have found insight with regard to contracts, setting up, and troubleshooting the overall distribution partnership to be quite helpful.

coordination

Event Coordinator/Creator

Big Beers, Belgians & Barleywines Festival

Vail & Breckenridge, CO 

2001 - 2018

Speaker Coordinator

New Brewery Accelerator Workshop: Craft Beer & Brewing Magazine

Ft. Collins, CO, San Diego, CA, & Asheville, NC 

2015, 2016, 2017, & 2018

Coordinator

Grand Valley Beer Festival Competition Judging

Grand Junction, CO

May 2016, 2017 & 2018

Presenter Coordinator

Rocky Mountain Microbrew Symposium,

UCCS, Colorado Springs, CO

February, 2016, 2017 & 2018

Event Coordinator/Creator

“Beers of Prey” at the World Cup Downhill

Beaver Creek, CO,

December 2016 & 2017

Event Coordinator

Colorado Brewers Retreat: Craft Beer & Brewing Magazine

Devil’s Thumb Ranch & Spa, Tabernash, CO 

2015, 2016, & 2017

Program Coordinator/Creator
Gateway Canyons Craft Beer Program

Gateway Canyons Resort & Spa, Gateway, CO 

2015, 2016 & 2017

Event Coordinator

Maine Brewers Retreat: Craft Beer & Brewing Magazine

Spruce Point Inn Resort & Spa, Boothbay Harbor, Maine 2017

 

Event Coordinator/Creator

“From Grain to Glass” Weekend

Gateway Canyons Resort & Spa, Gateway, CO

September 2017

Event Coordinator

Dessert & Craft Beer Pairing, Destination Services of Colorado

The Lodge at Vail, Vail, CO

August 2017

Event Coordinator

Brewery Tour + Cheese Pairing, Destination Services of Colorado

Crazy Mountain Brewing Co., Edwards, CO

July 2017

Event Coordinator/Creator

"Gateway to Craft Beer" Weekend

Gateway Canyons Resort & Spa, Gateway, CO 

May 2017

Program Coordinator

Beaver Run Craft Beer Program & Weekly Beer Tastings

Beaver Run Resort & Spa, Breckenridge, CO

2015 & 2016 

Onsite Volunteer/Operations Coordinator

Paired/Farm to Table Pavilion with the Brewers Association

Great American Beer Festival, Denver, CO

2010 - 2016

Seminar Onsite Operations Coordinator

SAVOR: An American Craft Beer + Food Experience, with the Brewers Association

Washington DC

2009 – 2016

Event Coordinator

“Cheese and Chocolate Pairing Event”, Destination Services of Colorado for Nestle,

Vail Brewing Co. & Crazy Mountain Brewing Co.

August 2016

Event Coordinator

Craft Beer Pairing Dinner for Edwards Life Sciences,

Brush Creek Ranch & Spa, Saratoga, WY

July 2016

Program Coordinator/Creator

Craft Beer Program,

Vail Cascade Resort & Spa ,Vail, CO 

2012 – 2015

Event Coordinator/Creator

Brewmasters’ Weekends

Vail Cascade Resort & Spa, Vail, CO 

2012 - 2015

Collaborative Author

“Brewpub Server Training Manual”

Brewers Association,

January 2015

Event Coordinator/Creator

Craft Beer Pairing Dinner for Edwards Life Sciences, Gateway Canyons Resort & Spa, Gateway, CO

June 2014

presentations

Speaker

“Contracts: Content, Strategy & Negotiation”

Co-presenter with Candace Moon, Esq., The Craft Beer Attorney, APC

Mid America Beverage Exposition & Conference

March, 2018

Panel Moderator/Creator

“Self-Distribution: Marvelous or Onerous”

Craft Beverage Expo, Portland, OR

November 2017

Panelist
“Distribution 101”

Pink Boots Society 10th Anniversary Conference,

San Diego, CA

June 2017

Panel Moderator/Creator

“Distribution: A Discussion From All Sides”

New England Craft Brew Summit, Portland, ME

March 2017

Speaker

“Brewpub Server Training Manual” 

Co-presenter with Ginger Johnson, Women Enjoying Beer

New England Craft Brew Summit, Portland, ME

March 2017

Panel Moderator/Creator

“Growth & Distribution”,

New Brewery Accelerator Workshop with Craft Beer & Brewing Magazine

Ft. Collins, CO, San Diego, CA, Asheville, NC 

2016, 2017, 2018

Speaker

"Distribution and Events"

Metropolitan State University - Denver, Denver, CO

2015, 2016, 2017

Panel Moderator/Creator

“Distribution: Navigating the Currents of Change”

Craft Beverage Expo

May 2016

Speaker

“Distribution Contracts: The Good, the Bad & the Ugly”,

Co-presenter with Candace Moon, Esq., The Craft Beer Attorney, APC

Craft Brewers Conference

April 2016

Speaker

“Contracts: Content, Strategy & Negotiation”

Co-presenter with Candace Moon, Esq., The Craft Beer Attorney, APC

Craft Beverage Expo

May 2015

Speaker

“Introducing Beer Server Training for Brewpubs, A Manual for Hiring, Training, and Retaining Great People”

Co-presenting with Brewers Association Sub-Committee

Craft Brewers Conference

April 2015

Speaker

“Preparing Your Company for Distribution”

Craft Beverage Expo

May 2014

Speaker

“Working with a Beer Distributor”

Co-presenter with Dave Duffy, Colorado Craft Advisors

Rocky Mountain Microbrew Symposium, Colorado Springs -UCCS, CO

February 2013